A solid communications strategy takes into account your core activities and both short and long-term business goals to design a program that tells a story that builds and evolves over time.

At the beginning of any relationship, we will conduct an in-depth intake to identify and align on key goals and opportunities, and build a corresponding timeline of outreach and asset development for key projects, initiatives, and milestones, aligning communications plan and goals with project and asset schedule.

Often in developing a communications strategy, it will become clear that existing storytelling opportunities don’t strongly align with key business goals, and are not designed to reach your key target audiences with the messages you want them to receive.

Should this be the case, we will brainstorm and develop a range of ideas for activations — from strategic partnerships to creative collaborations to programs — to expand your practice and cultivate meaningful, long-term relationships with target audiences.

In some cases and depending on your organizational structure, your communications program may double with a partnership and project management scope, with your communications consulting serving as a consultant on partnerships, projects, or initiatives.

You’ll also be connected to a terrific network of partners — from stylists to photographers to graphic designers to event producers and more — who can be contracted to advise on and direct projects as needed to achieve your key aims.

The foundation of your communications program will be a strong set of key messages and background materials that make it simple for the outside world to understand your work in context.

The key messages will succinctly describe what you do and why you do it, and background materials will provide details on past work and current context to make your story straightforward and simple to tell.

The culmination of a strong communications strategy is media outreach and engagement — both around specific events, initiatives, partnerships, collaborations, and programs, and in a broader, more evergreen sense — pitching profiles and trend stories related to your work.

In addition to developing press materials and coordinating with partners on outreach, your strategy will include both targeted, individual pitching, and broad distribution to a wide range of media internationally.

Though the hope is that a crisis will never occur, when any major issue in your business or organization arises, it is critical to have a corollary proactive and reactive communications strategy to minimize reputational damage.

It is important to get out ahead of a communications crisis to handle it with integrity and dignity, and being prepared with a clearly laid plan and considered messaging is essential to the process.